Each of our regional hubs is made up of a group of independent cut flower businesses working together to bring high quality, seasonal cut flowers to a wider wholesale market.  The hubs serve their local market bringing together local growers to deliver on large, national orders.  

We are committed to environmentally responsible practices and small scale farming.  We build and nurture relationships directly with the consumer and florists, increasing education around British, locally grown cut flowers.

The Flower Grower Collective began in 2018 as a group of growers looking for more efficient routes to market. 

With support from Scottish Enterprise, eight growers committed to working collaboratively to explore how to overcome the many challenges faced by small artisan growers. After many surveys, focus groups, meetings and endless research, in 2023 the group began to work on an online buying platform. Simultaneously growers from across the country, who were exploring similar routes to market, came together to form the Flower Grower Collective.

The collective is a space for professional growers to work collaboratively under cooperative principles. The project aims to create a network driven online buying space which can financially sustain itself, be systemised, and roll out to other UK regions, under the cooperative foundations built over the past seven years. 

Working collaboratively with growers and closely with florists allows the best quality, unusual, local flowers to reach the hands of florists, showcasing the beauty in sustainable flowers. The collective carefully balances the ratio of growers to florists to ensure a fantastic seasonal range of flowers are available, while providing a steady route to market.